Sunday 2 November 2014
Friday 11 April 2014
a long copy ad with no logo
An actual product brief (which had nothing to do with the thought or creative)
spurred me to create something. But the But the product had some rather rigid brand guidelines, which even included a mandatory cartoon character.
spurred me to create something. But the But the product had some rather rigid brand guidelines, which even included a mandatory cartoon character.
So for my own kicks, i did an alternate piece of communication, which'll mean i'll work without the constraints of guidelines and (shudder) mandatory cartoon characters.
The result - this spec ad. It's based on something I observed. And for a change it's in long hand. (To test out the long copy theory, I got a friend who manages a mall to have this stuck as a poster near the food court, it was deeply satisfying to note the
number of people who stopped and actually read the whole damn thing,
proving that if it's interesting, it's read.
Did this while at EuroRSCG, Delhi.
Tuesday 21 January 2014
Monday 13 January 2014
Corporate Chattisgarh – anti-terrorism campaign
An anti-terrorism campaign, created for a tabloid called Corporate Chattisgarh.
The objective of the campaign was to raise at least a doubt in the minds of the TG which included a whole range of people who might be tempted to support, encourage or assist terrorist groups. Many of them were both well-qualified and well-settled with jobs in leading corporates and found their militancy through ideology rather than social or material deprivation. As well as youngsters who might be nurturing the idea of joining a terror organization, about the futility of religious violence.
This campaign picked up a Clio.
Foster's The Elusive Coasters - Don't drink and drive
Winner of 2 Cannes, One Show, Ad Fest Asia, Spikes, etc.
Foster’s Art of Chilling IPL ads
Foster’s tied up with a cricket team, but the players were unavailable for the shoot as they were in various places at the time. And the advertising budget was tight. But as usual ‘chilling out’ came to the rescue – we did not shoot.
Foster’s Art of Chilling Cyclothon
The clients tied up with a cyclothon event,
it went against the brands ‘chilling philosophy’ but we managed to salvage the
situations by bringing in cycle rickshaws, so you did your bit for the planet,
but in a chilled out way.
The art of chilling calendar
the calendar featured only the dates of weekends and holidays. We made sure that it reached people a week after New Year’s day.
Foster's Art of Chilling Rolling Stones magazine ad
these three ads appeared in 3 consecutive pages of the 1st Indian edition of the Rolling Stones magazine
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